OVERVIEW:

Being one of the oldest team sports brands in the business, Hummel has gone from being German to becoming Danish since the company was founded generations ago. Previously worn by big soccer teams like Real Madrid, Tottenham Hotspurs, Aston Villa and the Danish national soccer team and today sponsor of some the biggest clubs and players within handball. Operating in the sphere where fashion meets sports, Hummel came storming into the 21st century by re-launching tracksuits from the 1970s and selling these old school styles through fashion shops internationally.