Client Overview

Cute Clothes is an online clothing store, featuring some of today’s most trendy brands, at truly affordable prices. At CUTEClothes they love to dress all women. Dressing Mothers, Daughters, Friends, Sisters, young or old, big or small is a job they embrace. They hand pick and wear every style they sell to insure your personal satisfaction. Whether buying Hardtail Forever for your workout, or Ella Moss for your work day, our goal is to be sure you feel confident, attractive, and comfortable. They sell a variety of AG, J Brand, Current Elliott and Paige jeans to promise flattering styles for every body type. They’ve Got Your Style!

Goal Definition

Cute Clothes Store started a small eBay based business, but as their business grew and the demand for their products became more popular, the team at Cute Clothes Store came to the conclusion that their unique business model needed a bigger platform; their own eCommerce based online store. When they approached us with this project, the Cute Clothes team expressed the need for a an online store that was not only easy to manage, but also flexible enough to meet their ever-changing inventory of clothing. They also wanted to be able to easily add new categories such as shoes, accessories, and swimwear. This was the task we were charged with, and it was one that we enjoyed and were successful with creating.

Customer Experience Design

Before designing Cute Clothe’s eCommerce website, we performed a UX audit to assess the new Woo Commerce platform. Our UX audits identify strengths, diagnose pain points, and offer our designers an opportunity to analyze the project and formulate a design strategy. In addition to scrutinizing the website with the perceptive eye of our UX designers, we dug deep into the quantitative web analytics that Cute Clothes Store provided, drawing firm conclusions from the data and translating it into an actionable design plan. Putting the design plan into action, our UX team produced high-fidelity prototypes and began conducting marketing-driven conversion testing on real Cute Clothes Store customers. A specialized format of the user testing we perform for every eCommerce project, conversion tests hone in on the path to purchase, ensuring a seamless journey from initial click to checkout. For the website’s aesthetic, we began by discussing the ideas that the Cute Clothes Store team had in mind. They lead us to a handful of online stores that they liked the design of, and we picked the form and function that we thought would work best. From there, our front-end engineers began customizing the store, tailoring it to align with the Cute Clothes Store brand. As the design neared completion, the UX team conducted final tests to verify the platform’s usability before it was passed to development. The user response was overwhelmingly positive, and the numbers backed it up—the amount of clicks users needed to complete a purchase plummeted.

eCommerce Development

Recognizing Cute Clothes Store’s need for a comprehensive, scalable eCommerce solution, we decided to build their website on the WordPress platform, using the WooCommerce backend, with a PayPal payment gateway. Taking great care not to disrupt the shopping experience Cute Clothes Store’s existing customers were familiar with, we methodically migrated products and features to the eCommerce site, ensuring a seamless transition between old and new. Our engineering team also leveraged WooCommerce’s vast collection of supported plugins and third-party services. We injected Cute Clothes Store’s site with functionality for the retailer’s internal use, like integration with their enterprise resource planning software. Finally, our dedicated team of software engineers actualized the responsive design of Cute Clothes Store’s website by developing a mobile-version of the website that maintained the function, look, and feel of the desktop format.

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