Client Overview

Miller Crane Works, Inc. is an independent training provider located in Dallas, Texas. For the past 6 years they have been providing specialist lifting operations services to the construction industry and other sectors. Their trainers draw from the knowledge and experience they have built-up over many years of working in the construction industry to help their students gain the qualifications they require for a career as a certified crane operator.

Goal Definition

When we were first introduced to Warren Miller and his team at Miller Crane Works, we were immediately impressed with his entire business model. The only thing lacking was a company like WidgetWorkz to come in and help put a spit-shine on everything that Warren had created on his own. Warren’s immediate concern was reaching people that are looking for specialized training. People with a desire to further their career and earning potential, by becoming part of this continuously growing field. Our first concern had to be in ensuring that the Miller Crane Works’ website was properly optimized. We used a combination of keyword processes, in association with Miller’s Google AdWords account.

Customer Experience Design

Upon completion of the research phase, the process of architecting Miller Crane Works website began. incredibly robust dashboard finally began. Among the greatest challenges that came up early on in the process was simply a question of how to organize this mass of course information into a visually appealing manner. Our team decided to layout the information in a clean, easy to navigate fashion, focusing on using the proper language with which to best introduce the courses to their unique demographic. Then our designers began to focus on the ease of navigation and usability on mobile devices. The training center’s eight courses had to be clearly represented, as well as attached to a WooCommerce payment gateway.

eCommerce Development

Recognizing Miller Crane Works’ need for a comprehensive, scalable eCommerce course enrollment solution, we decided to build their website on the WordPress platform, using the WooCommerce backend, with a PayPal payment gateway. We methodically designed key features to the eCommerce site, ensuring a seamless enrollment experience. Our engineering team also leveraged WooCommerce’s vast collection of supported plugins and third-party services. We injected Miller Crane Works’ site with functionality for internal use. Finally, our dedicated team of software engineers actualized the responsive design of Miller Crane Works’ website by developing a mobile-version of the website that maintained the function, look, and feel of the desktop format.

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