Website Design

It is important to remember that effective web design is judged by the users of the website and not the website owner. A well designed website pulls together the company’s brand, the needs of the visitors and also the style most appropriate for your business sector.

Each page of your site needs to have a clear purpose and deliver your message in the most effective way possible. Reduced attention spans of visitors and limited space on smaller screens requires a good design to strip out the unnecessary and deliver the core message quickly.

There’s a new, smarter website design strategy that will bring your site more visitors, and that’s where WidgetWorkz comes in. We design mobile-forward websites, to ensure that your site can be easily accessed from whatever device your visitors use.

WidgetWorkz can help you create a website that helps your business stand out from the crowd. Perfect for establishing a new business online or streamlining your current profile, we use a combination of captivating imagery and engaging content to give your business a distinctive digital presence.

Brand Development

We create the unique combination of logo, color, shape, imagery and messaging that makes your brand iconic and easily and consistently identifiable across print, digital and social mediums.

Starting with the brand DNA, we establish its positioning in the marketplace and in its category. We define the brand’s mission, core values, personality, voice and unique selling proposition. We then start to craft the brand story and promise.

Once the core message has been defined, the tangible elements of the brand identity are designed. We work closely with you to create the logo, typography, color palette and form. These are the graphic elements that will represent the visual expression of the brand.

Next, the brand’s style guide is built. The style guide defines the rules set in place for all types of visual implementation of the brand identity. Brand identity must always remain consistent across a variety of media application scenarios.

Lastly, a cohesive strategy will ensure your target audience is hearing your message and seeing your product the way you envisioned. The strategy consists of a launch plan, as well as ongoing support such as social, digital, retail, public relations and events, etc. We work with you to tailor these strategies into a cohesive cadence in the form of an annual calendar created to successfully bring your brand to life regardless of where and how it will be sold.

Graphic Design

At WidgetWorkz we combine a healthy dose of intuition with intelligence to bring our designs to life through great ideas that reach out, engage and emotionally connect with people.

Storytelling, we’ve been doing it for years. Great graphic designs need a unique story, they need something that connects with people, and we need that story to start designing. Often it’s already there, sometimes we have to really dig it out. It can be very simple or very deep and rich. Either way it needs to be good. We bring these stories to life in a way that people ‘just get it’. 

It’s what can make the difference between ordinary and extraordinary design. It can be delicate precision of the lettering artist, the rigorous art direction of photography, the dedication to colour matching, or a subtle play on words — the list is endless.

There is quite a lot that makes us what we are, the endless stream of people, places and things that attract us, and inspire our work and our lives. We are design gorillas that keep original thinking at that heart of everything we do, which is something that can never be compromised.

Optimization

Search Engine Optimization makes your site more visible to search engines, which in turn makes it more easily accessible to potential users / customers. SEO improves awareness of your brand among searchers who would otherwise choose the same products or services from a competitor’s brand.

No matter how slick and trendy your website is, if search engines don’t see it, neither will potential customers. Search engines require websites to comply with a number of search-friendly guidelines to achieve a higher ranking, and become more visible to searchers.

Those that don’t meet the standards will be penalised by search engine algorithms, which are continually updated – such as Google’s Panda and Fred updates. SEO services ensure that your site meets search engine guidelines, avoids penalties, and achieve a better position on search engine results pages (SERPs).

We analyse your website, industry and goals to create a bespoke solution – whether you need local SEO to attract your local community, eCommerce SEO to push your products, or a mobile SEO strategy to grow your mobile site traffic.

Contact us today, and let us give you a FREE website evaluation, and offer-up some affordable solutions that will help attract traffic to your website, and increase your bottom-line.